Keynote Speaker: Gregg Lederman
Website for a keynote speaker and writer in Upstate New York, focusing on leadership development for organizations.
Client Name: Gregg Lederman
Industry: Keynote Speaking, Writing, Personal Branding
Project Case:
Gregg needed to update his existing website with new brand colors, recent photos, and the overall layout of a few pages. It seemed that there was well-written descriptive text for his books and services, but looked too heavy on the page.
Website Goals and Objectives:
Update branding
Increase user experience points
Rearrange formatting
Align branding of site with LinkedIn posts
Challenges and Solutions:
With updated branding on his website, Gregg now needed updated graphic images to post on his LinkedIn - a primary source of engagement and funnel for potential clients. With the website updated, Bocca provided packages of social media graphics that mirrored his website branding using Canva. The graphic templates allowed for various colors, formats, and post types to be created easily and quickly loaded to LinkedIn. These graphic templates included formatting for quotes, reminders, thoughts, statistics, and inspirational words.
Services Provided:
Updated website design, layout, and branding for 4 pages
Increased readability and user experience points (buttons/links/formatting)
Media kit design and hosting
Search Engine Optimization
Link to Site:
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